DOUGEZ sourcing guide
Private Label Packaging Guide
Quick answer
A private-label packaging brief should define the product reference, pack format, artwork, barcode data, required information and carton dimensions. Confirm the packed sample together with the product. Printing, testing, marketplace preparation and freight costs should be quoted separately where applicable.
Define what the pack needs to do
State whether the product will be sold on a store shelf, shipped directly to consumers or prepared for a marketplace warehouse. Choose a hangtag, sleeve, bag or box around that use and the model’s protection needs. A retail presentation pack may still require an outer shipping carton. Record the product dimensions and accessories first so the pack is designed around an actual sample.
Approve information as well as appearance
Provide the brand artwork, colour references, text, barcode data and placement requirements. Assign responsibility for checking translations and the information required for the target market and product. Do not assume a standard supplier label meets every destination’s requirements. Check the barcode using the final printed sample and confirm it corresponds to the intended SKU; the artwork proof alone does not test print readability.
Ask for packing data before comparing freight
Request units per retail pack, units per master carton, external carton dimensions, net weight and gross weight. Compare the packed volume and protection method rather than using product dimensions as a freight estimate. Confirm whether the quotation includes inserts, dividers, labels or assembly labour. Packaging that looks inexpensive per unit can still increase freight or damage costs.
Approve a packed sample and a revision record
Inspect the product, accessory list, fit of the insert, opening method and protection together. Agree any transit tests needed for the shipping route with the relevant testing or logistics provider. Save the approved artwork revision and packing photos, and define carton marks and quantities in the order specification. Recheck after changes to the product, box supplier or packing material.
What to include in your buying brief
| Area | Information to request |
|---|---|
| Retail unit | Format, dimensions, materials, artwork version and accessory list |
| Identification | Buyer-supplied SKU / barcode data and verified printed placement |
| Master carton | Quantity, outside dimensions, net weight and gross weight |
| Approval | Packed sample, photos and agreed transport-test evidence |